India fifth largest overseas market for Washington, DC
New Delhi Dec 7 (IANS) In 2016 Washington DC welcomed 100 000 visitors from India making it the citys fifth largest overseas market.
"India continues to be a strong and developing market for Washington DC " said Destination DC President and CEO Elliott L. Ferguson II while addressing the media here.
A delegation from Destination DC the official destination marketing organisation for Washington DC is on an India visit to support Air India s new non-stop service connecting New Delhi to Washington DC. In partnership with Air India and Washington Dulles International Airport the delegation members visited Mumbai Hyderabad and are finally in the Capital.
Elliott L. Ferguson II added that "In 2016 one in every 12 visitors from India to the US visited Washington DC."
" We re excited about the potential for increased business and leisure travel from Indian visitors especially since the launch of Air India s direct flight last July and our increase in marketing efforts for 2018 " he said.
According to Travel Market Insights Inc. visitors from India to Washington DC ranked sightseeing shopping and visiting national parks and monuments among their top three activities. Also incredible museums and art galleries exceptional dining and nightlife scene high-end designer retail along with iconic monuments and memorials make the city a highly desirable destination.
Also Indian visits to the US capital increased 25 percent over 2015 adding 20 000 more visitors than last year.
Destination DC continues to market the destination to India through its DC Cool brand from editorial and social to new promotions with tour operators. The organisation launched a series of 360Â° videos with virtual-reality (VR) capabilities.