Salman Khan to front ads of edible oil brands
Mumbai Jan 2 (IANS) Superstar Salman Khan will endorse Emami Groups edible oil brands.
He has joined forces with megastar Amitabh Bachchan for the groups s edible oil business. Emami has three brands in edible oil business - Emami Healthy & Tasty Himani Best Choice and Rasoi apart from Bake Magic a speciality fat brand.
A new commercial starring Salman is expected to go on air soon. The TVC produced by Opticus Inc is conceptualised written and directed by Nitesh Tiwari of "Dangal" fame.
Portraying the diverse gastronomical moods of India Salman will be seen celebrating the great Indian foodie in the commercial.
"Salman Khan has a huge fan following which is evident from his slew of box office grossers like Sultan Kick Bajrangi Bhaijaan Dabangg and Tiger Zinda Hai . We felt he will be the right fit along with Big B to take our brands to a wider consumer base " Aditya Vardhan Agarwal Director Emami Group said in a statement.
Emami brands are endorsed by celebrities like Shah Rukh Khan Hrithik Roshan Kareena Kapoor Khan Kangana Ranaut and Shahid Kapoor.