Game of Thrones actor to endorse men s cosmetic brand
New Delhi Jan 9 (IANS) Actor Nikolaj Coster-Waldau known for his role of Jaime Lannister in TV series "Game of Thrones" has been announced as the global brand ambassador of the male grooming brand L oreal Paris Men Expert.
Excited for his new role the actor said in a statement: "Iâ€™m absolutely on-board with Men Expertâ€™s ethos of being the best man you can be at any age. Their goal to have a positive influence on menâ€™s daily lives through grooming expertise philanthropy and everything they support as a brand speaks to me and the projects I take on personally. "It s a great honour and challenge to stand for men to keep aiming for their best through the years." Pierre-Emmanuel Angeloglou L oreal Paris Global Brand President says if there is a definition of an everyman hero it is Coster-Waldau. "He is a real match for Men Expert. Beyond his range as an actor he is generous with his fame and his time using his platform on one of the worldâ€™s biggest series to advocate for progress. Weâ€™re thrilled to welcome an actor of talent and a man of integrity to Men Expert the brand making skincare innovation accessible for our everyday heroes " said Angeloglou. Apart from his acting role Coster-Waldau also advocates for climate action and for gender equality. --IANS nv/rb/dg