Fitness, fashion are fun-filled journeys: Jacqueline
Mumbai April 11 (IANS) Actress Jacqueline Fernandez who has launched her brand Just F says fitness and fashion are fun-filled journeys rather than destinations.
"I have always believed that fitness and fashion are not destinations but fun-filled journeys. They are to me a way of living and as such I want my active-wear to reflect my personality and complement my lifestyle " Jacqueline said in a statement.
"Launching Just F a feminine take on fitness from my perspective is a big moment for me. I am confident that the brand will meet and exceed the expectations of young women across India who want to fulfil their fitness requirements without breaking the bank or compromising on style " she added.
Jacqueline has collaborated with Mojostar which is founded by Anirban Blah and Jiggy George for Just F -- a female-only fitness and fashion brand.
"Active-wear trends in India are still heavily dominated by the needs of male consumers. Brands in this space still have a primary share from male consumers leaving gaps in the offering for young Indian women. Just F is our way of giving female consumers products which cater to their needs and sensibilities " said Abhishek Verma CEO Mojostar.
"Inputs and insights from Jacqueline who is not only a leading Bollywood star but also a style icon and a very vocal promoter of wellness and healthy living have played a big role in defining the brand identity and product design " he added.