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BJP gives ‘the highest priority' on social media in the Lok Sabha Elections campaigning

Tuesday - May 21, 2019 1:53 pm , Category : INDIA
 Opposition gets failed due to BJP's 'Digital Strategy'; Exit Poll predicts NDA Government
Opposition gets failed due to BJP's 'Digital Strategy'; Exit Poll predicts NDA Government

The oppositions defeated by the BJP in the social media war!

MAY 21 (WTN) - As you know, the result of the Lok Sabha Elections is going to be announced on May 23, but once the exit polls are taken into account, the NDA Government is again formed in the country under the leadership of the BJP. According to the exit poll, Narendra Modi is once again going to become the Prime Minister of the country. If the exit poll proves to be correct, then it can be said that the BJP has been able to communicate with the voters of the country.

There was a time when the election campaign was done by the loud speaker and the pamphlet in the country, but now there has been a change over the time, and election campaign has been started on the social media. Today, almost everybody has a mobile phone after the digital revolution done in the country. In this way, political parties are also campaigning more on social media. If we observe on all the political parties' election campaign, then it is clear that the BJP has used the social media platform in the best possible manner.

For your information, let you know that the political parties in India, from February this year till the end of polling in the Lok Sabha Elections, have spent Rs 53 crores for publicity on digital platforms such as Facebook and Google. The BJP's share of publicity in the digital platform is the highest. According to the information related to Facebook advertising, from the beginning of February this year till May 15, 1.21 lakh political ads were run on Face book’s platform. Political parties spent Rs 26.5 crore on these advertisements.

If we talk about Google, YouTube and its subsidiaries, so from 19 February to 15 May, political parties have spent Rs 27.36 crore on 14,837 advertisements. According to the exit polls, the BJP, which is going to return to power, spent Rs 4.23 crore on over 2,500 advertisements on Facebook.

For your information, let you know that Facebook pages like 'My First Vote for Modi', 'Bharat Ke Man Ki Baat' and 'Nation with Namo' also spent Rs 4 crore on advertisements on the social networking website. The BJP spent more than Rs 17 crore on the Google search engine. At the same time, the Congress, away from power, spent Rs 1.46 crore on 3,686 advertisements on Facebook, whereas the expenditure of Congress party at 425 advertisements on Google was 2.71 crore rupees.

BJP has changed itself over time, after which the party always tried to communicate its message to the voters through social media. It is being said that this BJP effort seems to have been successful, because according to the exit poll, once again the NDA government is under the leadership of the BJP to be formed. The BJP tried to reach out the message to the people through its IT cell that Prime Minister Narendra Modi has given a corruption-free government, and the BJP Government has not compromised with terrorism.

At the same time, the BJP also set the sarcasm at the previous Congress Governments through social media. In a planned manner, the BJP kept its opponents' failures before the public. The ruling BJP presented its facts on social media, not just through advertisements but on all the social media platforms of the party, in such a great way that its very positive effect was on the people of the country in favor of the BJP. Due to these effects, the exit polls show that the NDA Government is going to be formed once again under the leadership of the BJP in the country.