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December sales again cornered by Maruti

Wednesday - January 15, 2020 3:23 pm , Category : WTN SPECIAL

 
WTN, Jan 15 - The top ten car sales figures of December 2019 are out and as in expected lines, Maruti has cornered eight out of the ten slots, leaving its foremost rival Hyundai with only two. Maruti’s premium offering through its Nexa chain of dealerships the bestselling Baleno has notched a whopping 18, 464 units in the month, followed by siblings from the same stable – the Alto, Dezire and Swift – in that order, selling around 15,000 units in the month.

Hyundai’s Venue mini-SUV comes a far seventh with just about 9,500 units sold and Baleno’s arch rival the i20 Elite from Hyundai, settles for a modest 7,700 units, making it the ninth on the list. Even Maruti’s bread and butter Ecco van, in the market for the last nine years, scores better than the likes of i10, Creta, Bolero. The biggest losers for the month are Kia’s Seltos, the sales of which have come down from 14,000 in November to just over 4,000 in December, Ford Endeavour, selling just over 200 units, Maruti’s Ignis, selling over 900 units and Toyota’s Fortuner, being able to push just 600 units. Among other major losers are Ecosport, Verna, Figo and Honda City.

Not surprisingly, the sedan segment saw a major fall, with all of the cars of the leading trio of Verna, City and Ciaz seeing a downward trend in their sales figures. No wonder then that the sedan has now hardly 14 per cent market share, while the hatchback segment still rules with over 47 per cent share. Even compact sedans like the Amaze or Ford Aspire are not doing well. There are only two compact sedans in the top 20 cars by sales in December and not a single full-size sedan.

The Yaris, the Linea, the Xcent, the Zest and Tigor, are all doing poorly. The major growth is being seen in the compact SUV segment, now capturing over 25 per cent of the market. Their botch looks, street presence, better feel of space and higher ground clearance make them hot sellers.

As far as market share of brands is considered, Maruti still rules the roost with over 52 per cent market share. The closest next Hyundai Motors is a distant second with just over 16 per cent market share. Mahindra and Tata follow suit with 6 per cent and 5 per cent share respectively. Renault too is with 5 per cent market share. Honda and Toyota have between 2 per cent and 3 per cent market share.- Window To News
 

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