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The iPhone fix

Friday - September 22, 2017 5:47 am , Category : WTN SPECIAL
I Phone 8 Launch!
I Phone 8 Launch!

The iPhone fix

 
By Jaya Khare
While there will always be spars between for and against camps whenever an Apple phone comes in the market as to whether it is worth buying or not, but the American mobile giant continues its classy tradition of launching new offerings every passing year. 

It is the largest phone maker in America and has captured much of the world. Steve Jobs had taken the company to great heights by offering cutting edge technology and design on his phones, which made him an international icon like no other phone maker had the luck to enjoy.  

But even after his untimely demise, the company remains a flagship name in the industry and its brand value remains intact. In fact, its spread has only increased to more countries and more people are now having an iPhone or dreaming to have one shortly than ever before, cutting across continents.

 In fact, in countries like India, it is quite a rage, despite being exorbitantly expensive for most Indians. It is for its price that it is considered a highly valued procession that exudes class and stature, even if we leave apart the design or technology factors, which included, make the phone a complete package worth its salt. Now with the recent launch of the iPhone 8 and 8Plus, the mobile market has been set on fire. 

The rich and brash are making a beeline for having a set or two for themselves or their fiancés may be. However, the question will always arise, is it economic prudence to shell out Rs 80,000 for just a mobile set, especially from the viewpoint of Indian society where 40 percent people are still below the poverty line? 

That may be more an ethical question than an economic one and can always be a point of elaborate debate, but the fact remains that the iPhone is a hit in the country. At least its name is a household parlance. It is difficult to attribute this phenomenal success of Apple to any particular reason.

Certainly, the phones may be attractive and feature all the goodies one can expect from such a high-end product, but there are many phones in the market almost close to those standards and are much less priced than an Apple. Apple ultimately stands for status and heft. An Apple user has to be a rich person, at least that’s the apparent motive for most buyers here. The features are great but nothing extraordinary. If we look back, the iPhone 6 or 7 seem bland and obsolete today, though they too aren’t very old in the market and were a craze sometime back. 

Little additions are made every year to the phones that don’t change the larger picture as far as specs are concerned. For instance, the iPhone 8 is said to be having better colour saturation in its pictures compared to the 7 model’s camera, though even the 12 megapixel configuration remains the same. Others include a glass back as opposed to aluminum or metal back the earlier phones sported. The screen size is bigger too. 

These and some engine tweaking to make the user experience better are the only major upgrades the phone has seen. But the company has to sell new models and to sell them they need to play up these additions as great innovations. Therefore, the question will come back haunting, is it worth all the money?  

Such money can buy a hell lot of things to fill the house with. It can ensure a brief foreign jaunt. It can fulfil a middle-class family’s annual grocery needs. It can feed those thousands of hungry children India is home too!
-Window To News
 
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