Twitter now lets advertisers sponsor Moments from publishers

San Francisco Jan 27 (IANS) Adding a new advertising product to its line-up micro-blogging platform Twitter announced it is now offering brands the ability to sponsor "Moments" - that includes a series of tweets from select publishers.

"The first Sponsored Moment is already live and the feature is now broadly available to all publishers who participate in In-Stream Sponsorships worldwide " TechCrunch reported on Saturday.

"Sponsored Moments" give advertisers the ability to add a branded cover image to the Moment in question as well as insert their own brand s tweets into the round-up.

"The Moment can also be promoted and targeted towards a specific audience using Twitter s advertising tools " the report added.

The publisher partners available for "Sponsored Moments" include those with a significant audience base such as TV networks digital publishers and sports leagues.

The costs to sponsor a "Moment" will vary depending on the client event industry or audience and the revenue share will also be custom to the deal at hand Twitter was quoted as saying by TechCrunch.

--IANS
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