Microsoft, Paisabazaar.com partner to drive industry first technologies

New Delhi Feb 10 (IANS) Microsoft and online marketplace Paisabazaar.com on Saturday announced that they have entered into a partnership to develop "industry first" innovations on the tech giant s Cloud platform using artificial intelligence (AI) and machine learning.

As part of the overall partnership Paisabazaar.com will move its entire infrastructure to Microsoft Azure Cloud the companies said in a statement.

"This partnership will enable Paisabaazar to utilise the power of Microsoft s cutting edge AI services to develop novel solutions and deliver greater value to their rapidly growing customer base " said Meetul Patel Chief Operating Officer Microsoft India.

By building the technology on Microsoft Cloud Paisabazaar.com would offer customised tailor-made and secure solutions for each consumer coming to its platform.

"With this partnership we would delight our consumers through a never-seen-before digital experience and help them save both time and money through more customised solutions " Naveen Kukreja CEO and Co-founder Paisabazaar.com added.

The collaboration would help Paisabazaar.com identify customer needs more accurately factoring in their lifestyle and life-stage.

It would help sharpen product recommendations and underwriting decisions. This would also expedite the processes on the Paisabazaar platform through further automation and digitisation.

The companies would also build chat-bots image recognition innovations voice analytics and language processing features to enhance the customer experience.

--IANS
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