Tinder s new feature to give more power to women
San Francisco Feb 16 (IANS) In a bid to give more power to women on the platform dating app Tinder is set to introduce a setting that makes it possible for women to only interact with the men they message first.
"Often women don t really want the pressure of kicking off the conversation but if they want it that is great " Mandy Ginsberg CEO Match Group Inc. was quoted as saying by website MarketWatch late on Thursday.
Tinder s parent company Match Group Inc. has said the new option will allow women to choose when to start a conversation but it will not be the default setting as it is in rival app Bumble.
"Giving people the choice versus telling people how to engage is the big difference " Ginsberg added.
Currently Tinder allows either men or women to make the first move after a mutual match has been made.
With over three million paid subscribers this double-opt-in feature has made Tinder one of the most successful dating apps in the market.
It accounted for 30 per cent of parent company s revenue in 2017 according to TechCrunch.
However Bumble has eaten into Tinder s territory with its fast-growing app that claims to have over 26 million users.
--IANS
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