OnePlus expands offline footprint in India
Monday - July 23, 2018 3:42 pm ,
Category : BUSINESS
OnePlus expands offline footprint in India
New Delhi July 23 (IANS) With India becoming the second headquarters for OnePlus the Chinese smartphone maker on Monday announced new retail stores to be open in Mumbai Bengaluru and Kolkata on July 28.
By increasing offline stores and service centres OnePlus aims to improve customer experience in the country the company said in a statement.
The Shenzen-based company plans to open more than 10 new offline touchpoints across India along with an R&D centre this year.
"We are looking to increase our focus on offline to reach out to the large majority of the Indian market that prefer touch-and-feel stores for experience before purchase. However we will continue to be a digital-first brand " said Vikas Agarwal General Manager OnePlus India.
OnePlus opened their first offline store in Bengaluru as "OnePlus Experience Store" last year.
--IANS rp/na/sed
By increasing offline stores and service centres OnePlus aims to improve customer experience in the country the company said in a statement.
The Shenzen-based company plans to open more than 10 new offline touchpoints across India along with an R&D centre this year.
"We are looking to increase our focus on offline to reach out to the large majority of the Indian market that prefer touch-and-feel stores for experience before purchase. However we will continue to be a digital-first brand " said Vikas Agarwal General Manager OnePlus India.
OnePlus opened their first offline store in Bengaluru as "OnePlus Experience Store" last year.
--IANS rp/na/sed
