Developing small-displacement motorcycle for India: Harley-Davidson
Monday - July 30, 2018 9:56 pm ,
Category : BUSINESS
Developing small-displacement motorcycle for India: Harley-Davidson
Milawaukee/Mumbai July 30 (IANS) US-based motorcycle major Harley-Davidson on Monday said that it is developing a "small-displacement motorcycle" for India and other Asia markets.
According to the details of its growth plan through 2022 -- More Roads to Harley-Davidson -- among other initiatives the company is developing a "more accessible small-displacement" 250 cc to 500 cc motorcycle for Asia s emerging markets through a planned strategic alliance with a manufacturer in Asia.
"This new product and broader distribution is intended to fuel Harley-Davidson s customer access and growth in India one of the largest fastest growing markets in the world and other Asia markets " the company said in a statement.
The growth plan envisages new products launches along with broadening access to its offerings and to improve dealers financial strength.
"The bold actions we are announcing today leverage Harley-Davidson s vast capabilities and competitive firepower - our excellence in product development and manufacturing the global appeal of the brand and of course our great dealer network " Harley-Davidson President and Chief Executive Officer Matt Levatich was quoted as saying in the statement.
"We expect this plan will result in an engaged expanded Harley-Davidson community with a more diverse rider base along with industry-leading margins and cash flow."
--IANS rv/vd
According to the details of its growth plan through 2022 -- More Roads to Harley-Davidson -- among other initiatives the company is developing a "more accessible small-displacement" 250 cc to 500 cc motorcycle for Asia s emerging markets through a planned strategic alliance with a manufacturer in Asia.
"This new product and broader distribution is intended to fuel Harley-Davidson s customer access and growth in India one of the largest fastest growing markets in the world and other Asia markets " the company said in a statement.
The growth plan envisages new products launches along with broadening access to its offerings and to improve dealers financial strength.
"The bold actions we are announcing today leverage Harley-Davidson s vast capabilities and competitive firepower - our excellence in product development and manufacturing the global appeal of the brand and of course our great dealer network " Harley-Davidson President and Chief Executive Officer Matt Levatich was quoted as saying in the statement.
"We expect this plan will result in an engaged expanded Harley-Davidson community with a more diverse rider base along with industry-leading margins and cash flow."
--IANS rv/vd
