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Tata most consumer-focussed brand in India, Patanjali 24th: Report

Wednesday - September 5, 2018 9:00 pm , Category : BUSINESS
New Delhi Sep 5 (IANS) Salt-to-software conglomerate Tata is India s most "consumer-focussed" brand said a TRA Research report released on Wednesday.
FMCG major Patanjali promoted by yoga guru Ramdev ranked 24th in the list of 500 brands it said.
The study measures consumers keenness to buy a brand s products. The survey was conducted among 6 000 consumer influencers across 16 cities TRA Research said.
Closely following (Tata) at second rank is Bajaj with just a 12 per cent gap from the leader. At third rank in the list is Nike " the report said.
Dell was ranked fourth and Apple fifth in the list of "India s Most Consumer-Focussed Brands 2018".

--IANS rrb/mr