Train Hard, Stay hydrated with ‘Powerade’, new sports drink from Coca-Cola India
Friday - June 21, 2019 5:25 pm ,
Category : BUSINESS
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New Delhi: In-line with its endeavor to provide a spectrum of beverage choices to the consumers, Coca-Cola India has launched ‘Powerade’, a sports beverage that delivers quick hydration and powers athletes and fitness enthusiasts. Powerade will be endorsed by ace cricketer and athlete par excellence, Mahendra Singh Dhoni. Powerade is also the official sports drink of the ICC Cricekt World Cup, owning the athlete training zones and Hydration Break during matches- "Powered by Powerade".
The launch of Powerade symbolizes Coca-Cola India’s entry into the nascent category of sports hydration. Powerade has been specially formulated to give that extra powerful push required during a high-performance fitness activity or endurance sports. The beverage contains a good balance of carbohydrates and electrolytes that enables quick fluid absorption and retention, provides higher energy leading to enhanced performance and faster recovery for athletes during an intense physical activity.
Highlighting the thought behind the launch of Powerade in India, Anoop Manohar, Director – Emerging Categories, Coca-Cola India, said, “The launch reiterates our strategy to drive growth by expanding our category play and offer consumers more of the beverages they want for every occasion in their lives. As a consumer-centric company, we continuously listen to the consumers, and our research has shown that a growing population of sports and fitness enthusiasts in India are looking for evolved hydration solutions that help them perform better. Powerade is a global sports hydration brand from The Coca-Cola Company’s portfolio which fuels fitness and sports enthusiasts, and helps them push their limits.”
Speaking on the association, Cricketer M S Dhoni, said, “Sports is at the core of who I am and defines me as a person. Building endurance and reaching the peak performance is an integral part of the game we play. With Powerade now in India, athletes and fitness enthusiasts will be able to fight exhaustion and elevate their performance. I am happy to be associated with a brand that’s been developed with sports scientists to level up our performance. So power on!”- Window To News
