India smart TV market up 8% in 1st half of 2023, ships 4.5 mn units: Report

According to the International Data Corporation (IDC), the share of the online channel grew by 25 per cent in 1H23 (year-over-year), reaching 39 per cent driven by online sales festivals.In 2022, 9.8 million units were shipped to India, with a 7 per cent (year-over-year) growth.“Due to decreasing prices, consumers are opting to buy an affordable smart TV instead of retrofitting non-smart TV with a streaming stick, which is losing popularity, its shipments declining by 85 per cent in 1H23, said Upasana Joshi, Research Manager, Client Devices, IDC India.Screen sizes of 32-inch and 43-inch remain mainstream with 71 per cent of the collective share. Share of the 55-inch went up to 12 per cent from 9 per cent a year ago in 1H23, resulting in 35 per cent (year-over-year) growth in the $400+ price segment.The average selling price (ASP) of smart TVs stood at $380 in 1H23, a 3 per cent (year-over-year) decline, the report said.With a plethora of features and pre-loaded apps, built-in storage in the TV is becoming increasingly important. According to the report, 8GB internal storage is the most popular, increasing by 33 per cent (year-over-year) in 1H23."Apart from core features, visual aesthetics like narrow bezel or bezel-less TVs in the affordable price segments and features like HDR, better DCI-P3 coverage, Dolby certification, improved sound output etc. are in demand," said Debasish Jana, Market Analyst, Smart Home Devices, IDC India.In terms of brands, Xiaomi continued to lead the TV market with a 14 per cent share in 1H23, while Samsung stood second with a 13 per cent market share.LG stood third with a 12 per cent share, TCL stood fourth with an 8 per cent share, and OnePlus stood fifth with a 7 per cent share.--IANSshs/prw

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