Vivo V7+ with 24MP selfie camera, edge-to-edge display in India at Rs 21,990

Mumbai Sep 7 (IANS) Chinese smartphone maker Vivo on Thursday launched V7+ -- its selfie-focused flagship smartphone with 24MP front shooter and edge-to-edge display -- a first for the smartphone industry -- in India at Rs 21 990.

The smartphone would retail in Champagne Gold and Matte Black colour at retail stores starting September 15. Buyers can also pre-book the device on Amazon and Flipkart. "Vivo has been riding on the success of its selfie-centric phones. We have 18 per cent smartphone market share in the country now " Nipun Marya Director Brand Strategy told reporters here. Vivo V7+ is the first phone from the company with an 18:9 aspect ratio with Full View display. "With the festive season around the corner we are committed to furthering our brand promise and add a surprise element for our valued customers with innovative devices. Through V7+ we are confident that its premium design and superior camera feature with Full View display will offer great value to customers " said Kent Cheng CEO Vivo India. "The forthcoming quarter shows real promise and we are confident that our latest offering will gather positive response " he added. A high point of the device is 24MP selfie camera with an aperture of f/2.0 and flash. The phone sports a 5.99-inch IPS display (1440x720 pixels) in a unibody metal body. The screen is topped with 2.5D curved-edge Corning Gorilla Glass 3 for protection. There is 4GB RAM and 64 GB internal storage that can be expanded up to 256 GB via a dedicated memory card slot. The phone can also be unlocked through facial recognition technology the company said. The device is powered by Qualcomm Snapdragon 450 chipset. "Vivo V7+ is the first smartphone to launch with Snapdragon s 450 chip in India " said Larry Paulson Vice President and President of Qualcomm India. The V7+ runs its custom Funtouch OS 3.2 based on Android 7.1 operating system. The phone houses 3225mAh battery. In terms of connectivity V7+ offers 4G VoLTE Wi-Fi Bluetooth 4.2 and GPS. --IANS ksc/na/vm