Chiuri was surprised Dior hired her

Paris Jan 29 (IANS) Italian designer Maria Grazia Chiuri was "surprised" when she was hired as the brand Dior s creative director in 2016. She finds it a "big responsibility" to be the first woman to helm the brand in 70 years.

Chiuri 53 says she was taken aback when the former president and chief executive of the company Sidney Toledano offered her the position because she found their first encounter with him difficult reports femalefirst.co.uk.


She told Interview magazine: "I was surprised. I met Toledano many years ago and I was surprised I was offered the job because our first meeting wasn t very easy. I actually said Oh that s strange that you re calling me again .

"He told me that he would like to speak with me again and I decided to be very clear with him about my point of view on the Dior house and on fashion. So I said I would like to join Dior because it s a big opportunity but we have to be able to think about the brand in a different way.

"When I arrived and began to understand how huge the brand is I said Oh my God... But I found it so exciting and I put all my passion and creativity to work for the brand."


Fashion she said has evolved immensely over the years.


"When I started to be interested in fashion when I started to study fashion it was different-- we used fashion to express ourselves to enjoy it. But now everything moves so much faster in fashion and I don t want to impose anything on women.


"I want women to find themselves. I want to support women in trying to find pieces that they really like that they believe really work with their spirit " she said.

--IANS
ks/rb