Padmaavat sets new record for IMAX in India
Mumbai Jan 30 (IANS) Bollywood film "Padmaavat" the first Indian movie to release in IMAX 3D has garnered a record $461 000 (over Rs 29 crore) opening weekend box office from 12 IMAX theatres in India.
The figures were announced by IMAX Corporation and Viacom18 Motion Pictures on Tuesday via a statement.
Directed by filmmaker Sanjay Leela Bhansali "Padmaavat" is the first Indian local-language title released globally in the IMAX 3D format. It hit the screens on January 25.
"The film s record-breaking IMAX box office in India underscores the growing demand among local audiences for India s biggest and boldest titles to be presented in our ultra-immersive format " said Greg Foster CEO of IMAX Entertainment and Senior Executive Vice President IMAX Corp.
"We look forward to the film s continued success in India and across our global network " he added.
"Padmaavat" was also distributed to an additional 42 IMAX theatres in 10 markets outside of India including North America Australia the Middle East Africa and the UK.
Globally the film grossed $1.3 million across a total of 54 IMAX theatres in its opening weekend run for a $24 000 per-screen average.
An epic period drama it marks the fourth Indian local-language production to be released in IMAX globally.
The film based on the Sufi poet Malik Muhammad Jayasi s poem "Padmavat" stars Deepika Padukone Shahid Kapoor and Ranveer Singh.
Ajit Andhare Chief Operating Officer Viacom18 Motion Pictures said: "As producers of ‘Padmaavat we wanted to give our audience a larger than life cinematic experience and take them through of the journey of the characters."
The IMAX release of "Padmaavat" was digitally re-mastered into the image and sound quality of an IMAX 3D experience.
--IANS
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