Films find their own commerce, people: Ritesh Sidhwani
Mumbai Feb 8 (IANS) Producer Ritesh Sidhwani after the success of "Fukrey Returns" is geared up for his forthcoming film "3 Storeys". He says movies automatically find their own commerce platform and people.
Sidhwani along with actors Renuka Shahane Pulkit Samrat and Richa Chadha were present at the trailer launch of "3 Storeys" here on Wednesday.
He was asked why he chose "3 Storeys" after a commercial film like Fukrey Returns .
Sidhwani said: "No this film was done much before ‘Fukrey Returns . We were waiting for the right time to release the film.
"I have been getting a lot of questions about the story of this particular movie which is very different but I don t know what the definition of commercial cinema is.
"Was ‘Fukrey... commercial and did anyone expect it do that well? I mean no one can say that.
"We did a film in 2006 called ‘Honeymoon Travels and nobody at that time thought that we were talking about packaged honeymoon and nobody thought that ‘Kahaani (2012) would be commercial so I feel it s about the story and the content and I think films automatically find their own commerce platform and people."
"3 Storeys" is produced by Sidhwani alongside Farhan Akhtar and Priya Sreedharan.
Asked about the film s release date being shifted more than once Sidhwani said: "This is not the decision we can make alone. We have to take in the factor of other films.
"Because of Padmaavat a lot of films were getting pushed. We moved our film from December 1 to December 15 and then to December 18.
"So we needed to find the right date for the release especially for a film which is special."
He said the delay was not due to any post-production issues.
"We thought this is the right window to do it and we are going to release it on March 9. Also nothing has changed. It s the same movie that we were going to release back then."
The film also features Aisha Ahmed and Masumeh Makhija.
It explores stories of people living on the three different storeys of a chawl while dealing with love betrayal and everything in between with its unique narratives.
"3 Storeys" is helmed by debutant director Arjun Mukerjee.
--IANS
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