Films marketing has become pointless exercise: Hansal Mehta
Thursday - August 2, 2018 3:30 pm ,
Category : ENTERTAINMENT
Films marketing has become pointless exercise: Hansal Mehta
Mumbai Aug 2 (IANS) National Award-winning filmmaker Hansal Mehta enjoys the "beautiful process" of making films but says their marketing and release have become such a "thankless and pointless" exercise.
"Films do get made. And it is usually a beautiful process of co-creation agony and ecstasy. But marketing and release of films has become such a thankless and pointless exercise " Mehta tweeted on Thursday.
"...Adheres to boring templates is very expensive has little innovation and involves mindless effort " added the director known for films like "Shahid" "Aligarh" and "Simran".
In an interview the "Omerta" director had told IANS: "I have my individual voice and that reflects in my films. Not necessarily everything translates into acceptance but I try to maintain my voice in the stories that I tell."
--IANS nn/rb/bg
"Films do get made. And it is usually a beautiful process of co-creation agony and ecstasy. But marketing and release of films has become such a thankless and pointless exercise " Mehta tweeted on Thursday.
"...Adheres to boring templates is very expensive has little innovation and involves mindless effort " added the director known for films like "Shahid" "Aligarh" and "Simran".
In an interview the "Omerta" director had told IANS: "I have my individual voice and that reflects in my films. Not necessarily everything translates into acceptance but I try to maintain my voice in the stories that I tell."
--IANS nn/rb/bg
