SRK, Anushka to go club-hopping in Mumbai

Mumbai July 2 (IANS) Jab Harry Met Sejal stars Shah Rukh Khan and Anushka Sharma will club hop on Monday to launch a new song from their forthcoming film.

Beech beech mein is the second song from the film after Radha.

In sync with the spree of treating the audience with innovative marketing strategies the film s makers have decided to stay true to the title of the song and launch their song Beech Beech Mein as they club hop read a statement.

The actors are scheduled to visit clubs from south Mumbai to the suburbs of the city.

Beech beech mein will showcase Shah Rukh and Anushka grooving to the lively tunes of Pritam amidst a club set-up.

The song s launch is yet another marketing innovation from the film s team after releasing a series of mini trails as an unconventional introduction for the audience to the film s characters Harry and Sejals and a visit to Ahmedabad to connect with girls named Sejal as they launched their first song Radha amongst the girls.

The Imtiaz Ali directorial is produced by Red Chillies Entertainment. It will showcase Anushka essay a Gujarati girl named Sejal Jhaveri while Shah Rukh plays a Punjabi guy named Harinder Singh Nehra. The film is all set to release on August 4.

--IANS
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