Video-A-Friend, digital currency: KBC back with innovations

Mumbai Aug 23 (IANS) "Kaun Banega Crorepati" the game-changing knowledge-based game show hosted by megastar Amitabh Bachchan in its ninth season will have new features like Video-A-Friend instead of the old Phone-A-Friend and the winners will get the prize money directly in their account instead of getting a huge cheque.

"Kaun Banega Crorepati 9" starting on Sony Entertainment Television from August 28 will have new lifelines. A life-line ‘Jodidaar has been introduced wherein the participant can bring along a partner to join him/her on the hot seat.

The game will be made more exciting with the introduction of a jackpot question for Rs 7 crore -- an all or nothing deal where all the remaining lifelines of the contestants will terminate. The iconic huge cheques will be replaced with digital currency transferred directly into the winner s account read a statement from the channel.

"We are happy to present a fast-paced thrilling technologically upgraded season 9 of KBC " said Danish Khan Executive Vice President and Business Head Sony Entertainment Television.

Some special episodes will see Big B inviting real-life heroes who will not only be given an opportunity to play the game but also be provided a platform to reach out to the country in support of their cause.

Amitabh said the show is meaningful for viewers and "close to my heart".

This year the show received a record breaking registration of 19.8 million over seven days.

--IANS
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