Bollywood joins hands against breast cancer, urges people to pay attention

New Delhi Oct 5 (IANS) Some of the Bollywood celebrities including Aditi Rao Hydari Arjun Kapoor Ali Fazal came together to organically lend their support to an initiative titled #PayAttention that urges women to take up breast self-examination.

Avon the women s beauty brand bringing new dimensions to beauty launched #PayAttention on September 7 and now many Bollywood celebrities are urging people to pay attention.

Aditi Rao Hydari Brand Ambassador Avon India: I have always believed in the brand ethos of "Beauty with a Purpose" and for me beauty always has a purpose in terms of saving lives and making a difference. With this initiative we urge women and men to spend a few minutes to #PayAttention to themselves through a breast self-examination.

"With knowledge we can win the battle against Breast Cancer. Few minutes every month can help you detect early symptoms and early detection is early cure."

Arjun Kapoor: It is a fantastic initiative and I will like to help in any way possible."

Ashwiny Iyer Tiwari director of "Bariely ki Barfi": In the past two years two of my friends were diagnosed with breast cancer. With their strong willpower they overcome this disease and their life has completely changed after the diagnosis. I believe it can happen to anyone even young women."

Kriti Sanon: It is absolutely true that breast cancer can happen at a young age too. I am glad Avon India has initiated this drive for awareness

Kiara Advani: Awareness is the Key! Let s spread the word ladies. A breast self-exam can save your life!"

Mini Mathur: Don t wait to discover breast cancer when you re old . Girls be aware it can strike you in teenage as well. Please resist it with checkups.

The campaign has unified more than 100 million people to give voice to a larger purpose - save million lives through early detection using a breast self-examination.

--IANS
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