Intrika- Premium Lace Apparel Brand Launches its 'Tie The Knot With Lace' 2017 Collection

Mumbai: As November ushers in the wedding season, brides and their families look forward to curating that one experience which shall be cherished for life, and enjoyed by all. Intrika, a premium lace apparel brand, is launching its 'Tie the Knot with Lace' collection, bringing together intricate designs and exquisite silhouettes to weave a beautiful bridal dream.
 
Elaborate weddings in India date back thousands of years and have consistently been a symbol of celebration, grandeur and familial bonding. While most revel in the joy of festivities, the bride and the family want to look their traditional and fashionable best on the wedding day.
 
Intrika's latest collection amplifies the excitement with its new collection using sheer lace, zari, sequin, mirror and appliqué work with zardozi embroidery over it. The selection  ranges from Trousseau to Modern Brides wear, and includes items for her family as well, to look grand and unique for all the functions prior to and post the wedding ceremony.
 
Speaking on the launch of the new collection, Mrs. Tina Narang, Design Director, Intrika said, "With the onset of the wedding season, it is the ideal time to add an indulgent piece of apparel to your wardrobe. Our collection creates beautiful motley of colors, design and grandeur offering an exquisite range of gowns, jumpsuits and kurtis perfectly suitable for the bride and her kin. Divergent shapes like "Modified A-Line", "Trumpet", "Sheath" and "Mermaid" offer choices to flatter different body shapes, adding a divine touch to each woman."
 
By fusing sophistication with grandeur, the brand creates something truly unique and contemporary to be owned and flaunted this wedding season.

 
About Intrika

Intrika is a sophisticated and contemporary take on Indian wear, uniquely crafted through lace designed in Europe. The legacy of centuries of lacemaking finds a new voice in beautifully designed Indian wear, comprising both traditional as well as avant garde silhouettes and structures. Intrika is about creating an original look through a fusion of not just Eastern and Western aesthetics, but is also a meeting point of skill sets from the past and a chic and modern India. Intrika understands the nuances of lace, of how it can transform, not just itself but also its wearer, with a delicate balance of style, elegance and timeless quality. The delicate balance between beauty and a stylish wardrobe is being constantly reinvented. But some things remain a classic. Fine craftsmanship. Intricate details. Expert silhouettes.

They become timeless, little stories of beauty that outlast our lives. They become treasure troves of memory – clothes that eventually come to mark milestones, small moments in time that change lives forever. They carry with them, woven into their warps and wefts, nuggets of emotion informed through memory. They are special because they have arrived in your hands with a special story themselves, inviting you to build on their narrative. An intricate web which you can infuse with your own tale. One that can eventually become your legacy. A story that can turn a simple, elegant dress into a heritage.-Windowtonews