Tommy Hilfiger admires Lewis Hamilton

New Delhi March 15 (IANS) Designer Tommy Hilfiger says he has always admired Formula One World champion Lewis Hamilton for his incredible career as a racing driver.

Hilfiger who launched his eponymous brand in 1985 has got Hamilton on board as the new global brand ambassador for men s range including Hilfiger Collection Tommy Hilfiger Tailored and Tommy Hilfiger Sportswear Underwear and Swimwear starting Spring 2018 read a statement.

"I have always admired Lewis incredible endurance during the race as well as his unique style off the track which speak to the new generation of Tommy Guys " Hilfiger said.

"He has built his incredible career as a racing driver with passion dedication and extremely hard work - values I embraced when founding my brand. We have a history with Formula One and this partnership builds on our heritage of collaborations within the world of motorsport " he added.

Hamilton said he believes in the "power of fashion and innovation to celebrate individuality and break conventions" like the fashion brand.

"Tommy s designs inspire me to be bold in every outfit that I put together outside of the racing track expressing my creativity and eclectic style with confidence. His groundbreaking Tommy Now experiential events are one-of-a-kind and I m very excited to partner with such visionary brand " he added.

The collection which premiered at TommyNow Drive show during Milan Fashion Week on February 25 gives nod to the Formula One racing pit crew with heritage work wear and a strong focus on denim.

--IANS
sug/rb/mr