Game changers Irrfan Khan, Rohit Sharma celebrated in digital campaign

Mumbai May 7 (IANS) Actor Irrfan Khan and cricketer Rohit Sharma are among those to be celebrated as "game changers" in Chandon s latest digital edition of The Party Starterâ„¢ 2.0 campaign titled "The Party Starters".

In 2016 Chandon introduced India to its Party Starter campaign with innovative brand campaigns limited-edition bottles and even a party anthem in 2017 featuring Bollywood icon Sonam Kapoor and musician Anushka Manchanda.

In 2018 the brand is taking a digital leap with the launch of the next edition which will present interesting stories of 10 game changers starting off the first "story" with Irrfan followed by others.

The series will salute people across various genres who have made a difference in their field. The series will delve deep into each achiever s personal and professional journey and educate the viewer on how the brand is the perfect partner for every "party" moment.

Stephane de Meurville Managing Director - Moet Hennessy India says: "With our ever-evolving pool of consumers especially the Xennials and Millenials who are always online we have taken every chance to create vibrant and engaging marketing initiatives over the last three years.

"Our digital campaign The Party Starterâ„¢ is a true definition of the brand s motto - turning every occasion with friends or family however mundane into a party and will bring renowned personalities from different walks of life together."

--IANS
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