‘The Best Men Can Be’ Gillette’s new advertisement tagline addresses masculinity in new way
Thursday - January 17, 2019 2:37 pm ,
Category : LIFESTYLE
Thirty years ago, Gillette’s launched “The Best A Man Can Get” tagline. As a company which is predominantly focused on Men’s grooming the tagline has been an aspirational statement, reflecting standards that many men strive to achieve. The new Gillette’s advertisement focuses on bullying, sexual assault, #MeToo and men setting an example for boys.
The company says “It’s time we acknowledge that brands, like ours, play a role in influencing culture. And as a company that encourages men to be their best, we have a responsibility to make sure we are promoting positive, attainable, inclusive and healthy versions of what it means to be a man. With that in mind, we have spent the last few months taking a hard look at our past and coming communication and reflecting on the types of men and behaviors we want to celebrate. We’re inviting all men along this journey with us – to strive to be better, to make us better, and to help each other be better.”
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“Boys will be boys”? Isn’t it time we stopped excusing bad behavior? Re-think and take action by joining us at https://t.co/giHuGDEvlT. #TheBestMenCanBe pic.twitter.com/hhBL1XjFVo
— Gillette (@Gillette) January 14, 2019
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