Kylie Jenner s cosmetic line mints $420 mn in 18 months

Los Angeles Aug 10 (IANS) Reality TV personality Kylie Jenner s cosmetic line has minted $420 million within 18 months beating other competitve brands.

According to Women s Wear Daily magazine comparable brands managed by major cosmetic companies like the Estée Lauder owned by Tom Ford is said to have reached $500 million after a decade while the brand Bobbi Brown also owned by Lauder took 25 years before hitting the $1 billion milestone in 2016.

L Oréal s Lancôme took 80 years to make that amount by 2015 reports people.com.

The figure was shared by Kylie s mother Kris.

The company is on track to see a 25 per cent increase in sales this year alone putting sales projections for 2017 at $386 million and if growth continues at that pace Kylie will have a billion dollar business on her hands by the times she s 25.

Jenner s latest launch a special edition birthday collection made $10 million in just one day resulting in her second-highest sales day ever.

WhileKris runs the fundamental business practices of the company as the chief financial officer Kylie handles all of the creative aspects.

"What I ve been into is creating collections; that s kinda my thing. I like getting in different moods. In the beginning I thought my brand had to be consistent and everything look the same and that was stressing me out. And that s really not my personality " Kylie said.

"I like to have blue hair one day and blonde the next…and collections are where I kind of get to express myself. I change everything… I love to switch it up and come out with new products " she added.

--IANS
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