Tom Ford wants more consistency in fashion

Los Angeles Aug 14 (IANS) Designer Tom Ford thinks fashion labels should keep their creative directors because they need consistency.

The 55-year-old is dismayed that contemporaries Riccardo Tisci and Nicolas Ghesquière are no longer at Givenchy and Balenciaga after invigorating the brands over more than a decade and he thinks fashion labels should keep their creative directors because they need consistency reports femalefirst.co.uk.

"This whole musical-chairs thing that s going on now at brands I find so dangerous. I think Riccardo Tisci is brilliant and he was doing a terrific job at Givenchy. I have no idea why he s gone. Nicolas Ghesquière was doing a great job at Balenciaga " Ford told New York magazine.

"When the customer identifies with a brand and then you flip the designer and a new one comes in how does that brand have consistency over time? How does it mean something? And with the number of collections that we re expected to do now - before I show this one I m already working on that one - how is that supposed to work? It s crazy. Maybe people will start longing for something that is not as disposable but I really don t know. I don t think anyone knows " Ford added.

Ford says he is moving away from overtly sexual advertising for his products to more "sensual imagery" and he is calling for "equal-opportunity objectification" of men and women.

--IANS
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