Don t want to alienate elder people: Masaba on youth friendly brand

Mumbai Aug 17 (IANS) Masaba Gupta s designs are perhaps more relatable to the young crowd given the edgy and quirky look. The designer agrees but says she makes sure not to consider a certain age group in mind while making collections.

"We are a very youth friendly brand but we don t want to alienate people who are elder; so we are constantly doing a range of silhouettes that women -- right from 18-year-old to 50-year-old -- can wear. The idea is to be able to be an age-versatile brand and not alienate young people or old people " Masaba told IANS.

She spoke on the sidelines of the ongoing Lakme Fashion Week (LFW) Winter/Festive 2017 where she showed her bridal collection inspired by Himalayan Orchard Pure.

"There is a clear sensibility in mind that anything that is slightly arty has also to be commercially viable. The blend of commercial and art is the first thing that I think whenever I make a collection. What are the prints that I am going to do what are the colours that I am going to do are the things that I think of.

"Colours are synonymous to what I do. I try to bridge the gap between luxury and comfort " she said.

When asked if she was satisfied with the final output that was presented on ramp especially when the collection was out of a tie-up the designer said: "Absolutely. I feel that as a designer it s a bad thing to be satisfied but it came together the way I imagined it to be. When I am doing something with another brand I feel that they both sort of marry seamlessly.

"It s one of those things when someone reaches out to you and hears about the product... That s when you really know whether it s a satisfactory experience. Clothes are the best expressions for a product to really put itself in a visual form; so I would say yeah I think I am satisfied " she said.

Also one of the interesting things about her collection was the use of a moon motif in her garments and many wondered if it had anything to do with the Pakistani flag.

When asked Masaba told IANS: "If you see it closely it s actually a crescent moon and has a lotus with it. The only thing is that when we started the show we had all white garments with moon embellished in white itself; so I think it came from the fact that the Himalayas are so pristine and pure.

"I don t think it reminds you of the Pakistani flag " added the daughter of veteran actress Neena Gupta.

(The writer s trip is at the invitation of LFW organisers. Nivedita can be contacted at nivedita.s@ians.in)

--IANS
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