Katrina Kaif is Lenskart brand ambassador

New Delhi Oct 9 (IANS) Actress Katrina Kaif has been roped in as the brand ambassador of eyewear company Lenskart.

The actress will be the face of Lenskart for the next two years and would also feature in the brand s new campaign said a statement.

"I am delighted to be associated with Lenskart... It s very important for me to find synergies with my brand associations and I believe Lenskart resonates the same. Lenskart is a brand loved by Indian youth and this is a conscious effort to connect with the fashion savvy Indians " said the actress.

Commenting on the new campaign launch Peyush Bansal Founder and CEO Lenskart.com says that the brand is all about fun fashion playfulness and friendliness -- and Katrina is the perfect fit.

"Katrina we feel is all of this too naturally hence a perfect fit and not a forced fit. We were looking for someone who naturally fits the Lenskart brand proposition of ‘Addictive Playfulness . Katrina fits this the most. Her song ‘Kala chashma was a phenomenal success and we think she will be really successful with the actual chashma (spectacles) as well " Bansal said.

--IANS
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