Instagram's 'new strategy' to attract millions of young people of India
Friday - March 22, 2019 12:45 pm ,
Category : WTN SPECIAL
Now do shopping in the Instagram
Instagram entries in the shopping world, companies like Flipkart and Amazon to get 'tough' competition
MAR 22 (WTN) – The popular social networking site Instagram, which shares the photos, has stepped forward towards e-commerce. For your information, let you know that the company has started offering for buying certain brand's products for the users’ convenience on the Instagram, after which it is being said that the big e-commerce companies in the country will get a tough fight.
Well, the company has started its experimental launch in the US at a limited level, in which the users can buy the product in the beta version of the Instagram app. As you know, Instagram is a company of face book, and it has written in an online post for its users, "We are offering users the opportunity to buy products on Instagram. If you like a product, you can now buy it without leaving the Instagram App."
According to the information, Instagram has issued a 'buy button' (purchase button) to take the advantages of any e-commerce website. At the same time, the company has just given a 'checkout' button below some of the products. Users will be given an option to select the related products about their size and color as soon as they press the checkout button on Instagram, and users will be able to pay for the product without leaving the App.
For your information, let you know that before users, after liking an item on Instagram, had to go to the respective e-commerce website to buy it. By the way, the advertisement of the products is being seen on Instagram for a long time. When clicking on these ads, the user reaches directly to the related page from which users can purchase their products.
The experts believe that by entering the Instagram in the e-commerce market, the already established e-commerce companies like Patym, Flipkart and Amazon can get a tough fight. Gradually the number of youths on Instagram is increasing in India, so in this scenario, it is said that Instagram can use its platform in the best way to sell the products.
It is being said that at present 80 per cent online market in India is controlled by e-commerce companies such as Flipkart, Amazon and Myntra. But by introducing the shopping facility on Instagram, it will increase the sales of all the brands related to it, and at the same time, small brands can reach to young users.
MAR 22 (WTN) – The popular social networking site Instagram, which shares the photos, has stepped forward towards e-commerce. For your information, let you know that the company has started offering for buying certain brand's products for the users’ convenience on the Instagram, after which it is being said that the big e-commerce companies in the country will get a tough fight.
Well, the company has started its experimental launch in the US at a limited level, in which the users can buy the product in the beta version of the Instagram app. As you know, Instagram is a company of face book, and it has written in an online post for its users, "We are offering users the opportunity to buy products on Instagram. If you like a product, you can now buy it without leaving the Instagram App."
According to the information, Instagram has issued a 'buy button' (purchase button) to take the advantages of any e-commerce website. At the same time, the company has just given a 'checkout' button below some of the products. Users will be given an option to select the related products about their size and color as soon as they press the checkout button on Instagram, and users will be able to pay for the product without leaving the App.
For your information, let you know that before users, after liking an item on Instagram, had to go to the respective e-commerce website to buy it. By the way, the advertisement of the products is being seen on Instagram for a long time. When clicking on these ads, the user reaches directly to the related page from which users can purchase their products.
The experts believe that by entering the Instagram in the e-commerce market, the already established e-commerce companies like Patym, Flipkart and Amazon can get a tough fight. Gradually the number of youths on Instagram is increasing in India, so in this scenario, it is said that Instagram can use its platform in the best way to sell the products.
It is being said that at present 80 per cent online market in India is controlled by e-commerce companies such as Flipkart, Amazon and Myntra. But by introducing the shopping facility on Instagram, it will increase the sales of all the brands related to it, and at the same time, small brands can reach to young users.
