The campaigning for the Lok Sabha elections continues on social media!
Tuesday - April 23, 2019 2:20 pm ,
Category : WTN SPECIAL
The campaign method in the Lok Sabha election changed
Political parties and supporters campaigning through Facebook and Instagram
APR 23 (WTN) - The Lok Sabha election is being held in seven phases in India, the largest democracy in the world. All political parties are trying their best to convey the message to the voters in their respective ways. There was a time when loud speaker and pamphlet were used for campaigning, but over time, methods of campaigning have also changed. In this age of technology, the election campaign is now being done through social media.
Yes, in view of the Lok Sabha elections, political parties and their supporters have increased the number of advertisements on social media before the third phase of the election. According to the information from the Facebook Ad Library, about 7 crore rupees Political Advertisements were run by Indians in the first 20 days of April on Face book and Instagram. During the month of February-March, if we talk about the amount spent in these two months so about Rs 10 crore on political advertisements on these two social media platforms has spent.
For your information, let you know that Face book’s Ad Library is a searchable database, which includes issues relating to politics and national importance that run on Facebook-Instagram. According to the statistics, the Bharatiya Janata Party and its allies gave the most advertising on Face book.
According to the information received from Facebook, the BJP's official page has given total advertising of Rs 1.3 crores.On the same way if talk about the month of April, in the week ending April 20, a total of Rs 44.32 lakh was spent on the advertisements by the BJP. Talk about Congress, so on the Face book’s official page, Rs 56.69 lakh rupees given in the period from February to 20 April on the advertisements by Congress party.
That was the matter about the election publicity of the BJP and the Congress on Facebook. But statistics show that supporters of the political parties have spent the most money on the advertising on social media platforms compared to the political parties. For your information, let you know that BJP pro page, 'Bharat Ke Man Ki Baat' has spent Rs 2.33 crore on the advertising on Face book. Whereas, 'My First Vote for Modi' page has spent Rs 1.08 crores and 'Nation with Namo' Page has spent Rs 1.20 crores for the BJP campaign.
BJP-backed pages have spent more money on the advertisements than Congress supported pages. The Congress pro page, 'Bande Mai Hai Dum' spent Rs 2.59 lakh on Face book, while 'Indian Youth Congress' spent Rs 6.52 lakh on social media platforms.
That is, it is clear that the political parties and supporters on the social media have put a lot of emphasis on the election promotion. These figures are of the advertisements, but the campaign which is run by the supporters of all parties on their own Facebook page for their own party, there is no count. The election environment can be seen on all social media platforms, on the basis of which it is being said that in this Lok Sabha elections, there is more and more publicity is being seen on the social media rather than on the ground.
APR 23 (WTN) - The Lok Sabha election is being held in seven phases in India, the largest democracy in the world. All political parties are trying their best to convey the message to the voters in their respective ways. There was a time when loud speaker and pamphlet were used for campaigning, but over time, methods of campaigning have also changed. In this age of technology, the election campaign is now being done through social media.
Yes, in view of the Lok Sabha elections, political parties and their supporters have increased the number of advertisements on social media before the third phase of the election. According to the information from the Facebook Ad Library, about 7 crore rupees Political Advertisements were run by Indians in the first 20 days of April on Face book and Instagram. During the month of February-March, if we talk about the amount spent in these two months so about Rs 10 crore on political advertisements on these two social media platforms has spent.
For your information, let you know that Face book’s Ad Library is a searchable database, which includes issues relating to politics and national importance that run on Facebook-Instagram. According to the statistics, the Bharatiya Janata Party and its allies gave the most advertising on Face book.
According to the information received from Facebook, the BJP's official page has given total advertising of Rs 1.3 crores.On the same way if talk about the month of April, in the week ending April 20, a total of Rs 44.32 lakh was spent on the advertisements by the BJP. Talk about Congress, so on the Face book’s official page, Rs 56.69 lakh rupees given in the period from February to 20 April on the advertisements by Congress party.
That was the matter about the election publicity of the BJP and the Congress on Facebook. But statistics show that supporters of the political parties have spent the most money on the advertising on social media platforms compared to the political parties. For your information, let you know that BJP pro page, 'Bharat Ke Man Ki Baat' has spent Rs 2.33 crore on the advertising on Face book. Whereas, 'My First Vote for Modi' page has spent Rs 1.08 crores and 'Nation with Namo' Page has spent Rs 1.20 crores for the BJP campaign.
BJP-backed pages have spent more money on the advertisements than Congress supported pages. The Congress pro page, 'Bande Mai Hai Dum' spent Rs 2.59 lakh on Face book, while 'Indian Youth Congress' spent Rs 6.52 lakh on social media platforms.
That is, it is clear that the political parties and supporters on the social media have put a lot of emphasis on the election promotion. These figures are of the advertisements, but the campaign which is run by the supporters of all parties on their own Facebook page for their own party, there is no count. The election environment can be seen on all social media platforms, on the basis of which it is being said that in this Lok Sabha elections, there is more and more publicity is being seen on the social media rather than on the ground.
