Will Reliance Jio Mart be successful?

Reliance Jio Mart's new initiative to be examined

MAY 17 (WTN) - Reliance Jio’s new venture with Facebook worth a whopping Rs 44,000 crore doesn’t only mark the initiation of Facebook’s 9.99 per cent stake in the Indian company but also promises a completely new shopping experience for the 400 million Indian consumers connected to Whatsapp.

Reliance Jio is going to connect all these consumers to the local kirana shops to offer groceries and vegetables in the locality. This will prove a win-win situation for both the kirana stores and the consumers as they will have exposure and access to a greater base and options in the local ecosystem like never before. 

In the lockdown and post lockdown scenario, this is going to be a major ‘safe’ initiative, that will effectively uphold the concept of social distancing, without causing inconvenience when it comes to the easy availability of essential household items. In such a scenario, for most shopping reasons, people won’t need to go out but instead order from the confines of their homes. 

Reliance being a creditable company with a strong customer confidence base, its service is expected to be of the best standards when it comes to quality and professionalism and this is all the better for the sustainability of a new kind of market-consumer interaction.