Mobile app to hold e-auction on Sachin s birthday

New Delhi April 24 (IANS) On the completion of a year a mobile application envisioned by Sachin Tendulkar -- "100MB" -- will hold a unique first-of-its-kind e-auction.

The auction will comprise of 10 pieces of merchandise themed around and personally autographed by the ace cricketer.

The first anniversary auction which includes a cricket bat leather cricket balls and T-Shirts by True Blue will go live on Tendulkar s birthday April 24 and will continue till May 1.

Through this e-auction Sachin s fans will get an opportunity to bid for personally signed cricket memorabilia from the batting maestro himself providing not just an exclusive fan experience but also an opportunity to contribute to a social cause with 20 percent of the proceeds being donated to charity.

--IANS
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