PSG sign ground-breaking agreement with Jordan Brand
Thursday - September 13, 2018 10:22 pm ,
Category : SPORTS
Paris Sep 13 (IANS) French football giants Paris Saint-Germain (PSG) on Thursday became the first club to have signed an agreement with the iconic Jordan Brand.
The two powerhouses of sport and style have created a world exclusive collection of over 90 performance training and lifestyle products and the Jumpman will make its UEFA Champions League debut featuring on the Paris Saint-Germain home and away jerseys during their European campaign this season reports Xinhua news agency.
"The collaboration between Paris Saint-Germain and Jordan underlines the ambition of both brands to combine performance innovation and style. It is a logical next step in our project to make Paris Saint-Germain one of the biggest global sports brands capitalising on the avant-garde approach of our Parisian roots " said Nasser Al-Khelaifi Chairman and CEO at Paris Saint-Germain.
"Jordan Brand and Paris Saint-Germain share a distinct position in sport and style so to partner with the club is a natural fit. We re excited to unite these two passionate communities by putting the Jumpman on the chest of Paris Saint-Germain to continue fuelling the energy for sport and style globally " said basketball legend Michael Jordan prototype of Jordan Brand.
While Nike remains Paris Saint-Germain s long-term kit manufacturers the innovative deal with Jordan Brand will strengthen the club s reputation as an icon of sport and style leading the way as one of the trend-setters in world football.
The partnership will boost the club s visibility worldwide especially in Asia and North America.
"This partnership builds on our long-term association with Nike and will enable us to reach new audiences as well as offering our loyal fans around the world the most stylish club merchandise " commented Al-Khelaifi.
PSG s Brazilian star Neymar declared: "It is a huge responsibility to carry Jordan s name on a shirt and we look forward to an excellent season. Two partners that are champions both Paris and Jordan so I really hope this connection brings us many titles."
--IANS tri/sed
The two powerhouses of sport and style have created a world exclusive collection of over 90 performance training and lifestyle products and the Jumpman will make its UEFA Champions League debut featuring on the Paris Saint-Germain home and away jerseys during their European campaign this season reports Xinhua news agency.
"The collaboration between Paris Saint-Germain and Jordan underlines the ambition of both brands to combine performance innovation and style. It is a logical next step in our project to make Paris Saint-Germain one of the biggest global sports brands capitalising on the avant-garde approach of our Parisian roots " said Nasser Al-Khelaifi Chairman and CEO at Paris Saint-Germain.
"Jordan Brand and Paris Saint-Germain share a distinct position in sport and style so to partner with the club is a natural fit. We re excited to unite these two passionate communities by putting the Jumpman on the chest of Paris Saint-Germain to continue fuelling the energy for sport and style globally " said basketball legend Michael Jordan prototype of Jordan Brand.
While Nike remains Paris Saint-Germain s long-term kit manufacturers the innovative deal with Jordan Brand will strengthen the club s reputation as an icon of sport and style leading the way as one of the trend-setters in world football.
The partnership will boost the club s visibility worldwide especially in Asia and North America.
"This partnership builds on our long-term association with Nike and will enable us to reach new audiences as well as offering our loyal fans around the world the most stylish club merchandise " commented Al-Khelaifi.
PSG s Brazilian star Neymar declared: "It is a huge responsibility to carry Jordan s name on a shirt and we look forward to an excellent season. Two partners that are champions both Paris and Jordan so I really hope this connection brings us many titles."
--IANS tri/sed
