adidas launches first urban football centre in Delhi
Sunday - February 5, 2017 4:21 pm ,
Category : SPORTS
NEW DELHI: Adidas Group on February 19 inaugurated '1 DC' (one distribution centre), the largest centralised facility for sporting goods in India, the company said in a statement. The move reinforces the German company's commitment to the Indian market and to driving business growth in the country.
The over 260,000 sq ft facility will be managed by the world's leading contract logistics provider DHL Supply Chain, the company said.
Located at Luhari near Delhi, the distribution centre replaces the previous five centres that the company was operating in India.
Seamlessly migrating and consolidating the Adidas and Reebok brands from five scattered locations to a single distribution centre will result in tremendous cost efficiency and flexibility to the supply chain operations of the Adidas Group, the company said.
"Moving to one distribution centre in India is an integral part of our business plans for both Adidas and Reebok. This DC, the largest of any sports retailer in India, is part of our 'creating the new' approach that will enable us to win more consumers, drive business growth and be better equipped to drive efficiency across the entire value chain," said Dave Thomas, managing director of Adidas Group India.
He said, "We are confident that this DC will play a key role in helping the Adidas Group India to provide the best-in-class supply chain services to cater to a growing consumer demand across the country."
A walk-through in each aisle in the centre, which has been constructed using 3,000 tonnes of steel and has over 30,000 shelves, covers 22 km, making it the largest sports goods warehouse in the country IANS
The over 260,000 sq ft facility will be managed by the world's leading contract logistics provider DHL Supply Chain, the company said.
Located at Luhari near Delhi, the distribution centre replaces the previous five centres that the company was operating in India.
Seamlessly migrating and consolidating the Adidas and Reebok brands from five scattered locations to a single distribution centre will result in tremendous cost efficiency and flexibility to the supply chain operations of the Adidas Group, the company said.
"Moving to one distribution centre in India is an integral part of our business plans for both Adidas and Reebok. This DC, the largest of any sports retailer in India, is part of our 'creating the new' approach that will enable us to win more consumers, drive business growth and be better equipped to drive efficiency across the entire value chain," said Dave Thomas, managing director of Adidas Group India.
He said, "We are confident that this DC will play a key role in helping the Adidas Group India to provide the best-in-class supply chain services to cater to a growing consumer demand across the country."
A walk-through in each aisle in the centre, which has been constructed using 3,000 tonnes of steel and has over 30,000 shelves, covers 22 km, making it the largest sports goods warehouse in the country IANS
