PAYBACK India ropes in Yuvraj as ambassador

New Delhi, Sep 24 (IANS) India's 2011 World Cup hero Yuvraj Singh has been roped in as brand ambassador of PAYBACK India, the multi-brand loyalty programme which launched a consumer campaign - ‘#PAYBACK Chalao."It has been an absolute pleasure to be associated with PAYBACK. The brand is a pioneer and an industry leader. They run a unique loyalty programme and are singularly focused on making the lives of their members more rewarding and fun. I look forward to an engaging partnership as PAYBACK forges ahead with the growth of its consumer and partner base in India," Yuvraj said in a statement. The campaign is aimed at building excitement around the ease of earning and redeeming PAYBACK points at over 100+ brands via the new PAYBACK mobile app. Currently, the PAYBACK network has brands across several categories and in-store as well as online channels.
--IANS dm/kk/bg