Brand integration behind KKR s new look training jersey, says CEO

Kolkata April 1 (IANS) Kolkata Knight Riders (KKR) CEO Venky Mysore said that the franchise has purposely tweaked its training jersey colours in tune with its Caribbean Premier League (CPL) franchise Trinbago Knight Riders.

As a part of branding exercise this time the colour of the practice jersey will be the same as the colour of our team (Trinbago Knight Riders) in the CPL.

And when we play there in August we will do the reverse which means our practice jersey CPL will be purple and gold like what he have in IPL. So we are in the process of integrating our franchises Mysore told reporters during an interaction here on Friday evening.

KKR were seen wearing a red and black jersey during practice on the first day creating a flutter.

Mysore said that the franchise is now independently viable.

KKR has become an independently viable franchise. This means we do not have any debts and have covered all our losses and have reasonably grown Mysore said.

Now the challenge is to keep building. So we are looking across different brands and as a strategy acquired a franchise in Caribbean Premier League he said referring to their integration of jersey colours of both the teams.

We are going big on merchandise it s a very very big initiative and the focus will be on online platform. Besides the official fan club Knight Club has been significantly enhanced with promos by Shah Rukh he added.

--IANS
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