Facebook to make ad data available for independent audit
Saturday - February 11, 2017 2:55 pm ,
Category : BUSINESS
New York:Facebook said it intends to make ad data available for independent audit this year to verify the accuracy of the information it delivers.
Facebook Inc (FB.O) said it would provide information about ads displayed on its platform for an audit, months after the social network admitted to overstating key ad metrics.
The audit by media regulator Media Rating Council (MRC) will likely provide more clarity to advertisers. (bit.ly/2lyER01)
Facebook said in September that a metric for average user time on videos was artificially inflated as it only counted videos viewed for over three seconds.IANS
Facebook Inc (FB.O) said it would provide information about ads displayed on its platform for an audit, months after the social network admitted to overstating key ad metrics.
The audit by media regulator Media Rating Council (MRC) will likely provide more clarity to advertisers. (bit.ly/2lyER01)
Facebook said in September that a metric for average user time on videos was artificially inflated as it only counted videos viewed for over three seconds.IANS
