Apple s corporate reputation falling, suggests market research

Washington March 2 (IANS) Apple s corporate reputation took a hit in the first quarter of 2017 according to a recent market research study that placed the Cupertino-headquartered tech giant at 20th place far behind Google placed fifth.

In 2017 Apple slipped 10 spots from last year s ranking according to Reputation Institute s Global RepTrak 100 a ranking that measures public perception towards the world s top companies.

The study assigns rankings to large corporations across a number of industries including tech automotive consumer goods and luxury brands.

The survey measured the public perception twoards the top companies on seven key rational dimensions of reputation -- products and services innovation workplace governance citizenship leadership and performance. More than 170 000 ratings were compiled for the study.

Luxury watchmaker Rolex took the top spot on this year s RepTrak 100 list released this week.

Consumer toymaker LEGO followed in second place while Walt Disney took the third position.

Apple s rival Samsung posted the most notable decline this year taking 70th place overall from last year s 17th.

Microsoft dropped out of the top 10 in the first quarter to finish in 11th place Appleinsider.com reported.

--IANS
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