Facebook unveils new shopping ad format collection

New Delhi March 24 (IANS) Facebook on Friday announced a new shopping ad format called collection to help marketers showcase their products in more visually appealing ways.

Collection elevates the likelihood of discovery and a purchase by featuring a primary creative video or image above relevant product images.

Facebook also introduced a new click metric that specifically measures outbound clicks.

Products shown in the News Feed can be arranged manually or based on our assessment of the likelihood of purchase -- while products in the post-click immersive shopping experience are ranked based on the likelihood of purchase Facebook said in a statement.

Marketers will be able to view a breakdown in ads reporting for link clicks where they can see by the specific destination they drive people to such as a text message a call a form or Canvas.

Clients will be able to break down link clicks by the following destinations -- website app store app deep link phone call message Facebook Canvas Facebook form Facebook Marketplace and off-Facebook video the company added.

--IANS
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