Mahindra Comviva partners Saregama for mobile content

New Delhi July 20 (IANS) Mobile solutions provider Mahindra Comviva on Thursday announced partnership with entertainment services provider Saregama to expand the digital content offerings to its telecom clients.

Saregama will provide Mahindra Comviva with digital content of over 117 000 musical tracks.

"This partnership will prove to be a big game changer in telecom s transformation into digital content service providers " said Atul Madan Senior Vice-President and Head Digital Lifestyle Solutions Mahindra Comviva in a statement.

Saregama is expected to leverage Mahindra Comviva s reach in emerging markets like Africa Latin America Asia-Pacific and the Middle-East.

"Our partnership with Mahindra Comviva in international markets will allow us to exploit our content better " Vikram Mehra Managing Director Saregama noted.

Mahindra Comviva owns music rights for over 170 000 unique music titles in African Arabic and International categories in over 35 languages.

--IANS
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