"M.P. Mein Dil Hua Bachche Sa"

Bhopal: Madhya Pradesh State Tourism Development Corporation's 'M.P. Mein Dil Hua Bachche Sa' has bagged the AFI award. This award is given to Madhya Pradesh Tourism for best ongoing campaign. Chief Minister Shivraj Singh Chouhan had launched this ad campaign of Madhya Pradesh Tourism in June 2016 on the occasion of renovation of Minto Hall and commencement of convention centre.

Like other TVCs of Madhya Pradesh Tourism, ''M.P. Mein Dil Hua Bachche Sa' became very popular and the ad was the talk of the town. The ad says that certain wonderful things which we see in our childhood give us tremendous happiness, similarly we feel happy when we come to Madhya Pradesh. Whoever comes to the state, his heart becomes childlike. Be it the jungles, the palaces or the works of art of Madhya Pradesh...! Once we come to Madhya Pradesh, we feel like visiting each and every corner of the state. The ad has the state's tourist spot with colourful toys of children. It shows how the hearts of people turn childlike when you come to the state.

It may be noted here that the AFI award was set up in 1968 by the New American Marketing Association for the highly effective advertisement programme. This award is given in the individual category also for campaign and creative works for effective marketing communication.-WTN